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April 6th 2010

Facebook – 6 Brand Basics

alphabet-chalkboard

In the last few months quite a few brands have started rolling out brand fan pages with the help of their agencies. Unfortunately it seems that many of these are missing some key elements. So we decided to make an easy list of 6 basic things that shouldn’t be missed on any fan page roll out.

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October 13th 2009

Why Facebook could be the next big news publisher

Facebook’s growth, it seems, is limited only by the scope of Mark Zuckerberg’s ambition. It began as a social networking site trying to keep up with MySpace, but Facebook is now circling its own orbit.

All that’s stopping Facebook from becoming the pre-eminent news publisher for its 300m users is Zuckerberg’s desire to do it.

In an interview with The Wall Street Journal in 2007, Facebook founder Mark Zuckerberg alluded to a new stage to transform Facebook from simply a social media site into a diverse platform. He said that in future iterations, users would see “real stories being produced” on their Facebook feeds. 

The obvious question is, would Facebook want to get into the news business? It’s clear today that it’s not exactly profitable. Or is it that this current business approach is no longer profitable?

Though it’s unclear it would be a prudent decision, Facebook now has the tools to make an impact on the news industry

The people running Facebook with Zuckerberg clearly know something the others do not. It’s still a privately held company, with no immediate plans for an IPO, and it’s actually making money.

In a blog post Zuckerberg announced that Facebook went into profit this year, a year earlier than expected. What this means is Facebook, a service that more than 300 million people use free of charge, has suddenly turned a profit via revenue produced primarily from advertising, in the middle of a recession.

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