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There’s been quite a bit of excitement about Google Wave within the Stonewall+ team. The first set of invites arrived on Monday morning and the office was buzzing. Needless to say, not a lot of work was done during those first few hours of playing.
Excitement and hype aside, the concept of Google Wave is a bit difficult to wrap your head around. If you don’t have an hour to watch Google’s presentation highlighting all it’s functionality, here’s a short and sweet video from the good folks at Epipheo Studios.
Stumbled across a phenomenal presentation by Paul Isakson entitled “Modern Brand Building – Stop Campaigning. Start Committing.” Paul is the Head of Strategy at space150. The presentation is already two years old, but the content couldn’t be more relevant for today.
Facebook’s growth, it seems, is limited only by the scope of Mark Zuckerberg’s ambition. It began as a social networking site trying to keep up with MySpace, but Facebook is now circling its own orbit.
All that’s stopping Facebook from becoming the pre-eminent news publisher for its 300m users is Zuckerberg’s desire to do it.
In an interview with The Wall Street Journal in 2007, Facebook founder Mark Zuckerberg alluded to a new stage to transform Facebook from simply a social media site into a diverse platform. He said that in future iterations, users would see “real stories being produced” on their Facebook feeds.
The obvious question is, would Facebook want to get into the news business? It’s clear today that it’s not exactly profitable. Or is it that this current business approach is no longer profitable?
Though it’s unclear it would be a prudent decision, Facebook now has the tools to make an impact on the news industry
The people running Facebook with Zuckerberg clearly know something the others do not. It’s still a privately held company, with no immediate plans for an IPO, and it’s actually making money.
In a blog post Zuckerberg announced that Facebook went into profit this year, a year earlier than expected. What this means is Facebook, a service that more than 300 million people use free of charge, has suddenly turned a profit via revenue produced primarily from advertising, in the middle of a recession.
Came across two really cool things from Google. The first is a presentation called “87 cool things, even a few from us“. It’s a presentation featuring some awesome new innovations, trends, technologies and just generally cool bits and pieces. Check it out.
From that I discovered Google’s new open source project called Google Wave. It’s simply described as “a new tool for communication and collaboration on the web”, but it’s soooo much more than that. Really worth checking out. Watch the hour-long presentation below, or click here for the easier and shorter about blurb.
Overview
Estée Lauder’s Advanced Night Repair Serum first launched 28 years ago and it’s been a best seller ever since. Designed to repair, treat and help fight the signs of ageing all while you sleep, it had millions of women worldwide wishing for bedtime.
Estée Lauder has now launched the new reformulated Advance Night Repair Synchronized Recovery Complex that promises to leave your skin looking even healthier and younger. The new formula is designed to do everything the original serum did plus more.
Aim of Campaign
To launch Estée Lauder’s latest skin care product, New Advanced Night Repair to the South African online female cosmetic market
Challenges
• To position Estée Lauder within a digital landscape fraught with limited marketing opportunities and distinguish them from their competitors
Tactics
• A combination of interactive content, ad format technology and delivery processes were used in order to create a richer, higher impact campaign in a competitive digital media environment
• A large percentage of Women24.com’s inventory was bought out in order to increase ad view frequency and ultimately enhance the brand’s presence.
• Roadblocks were used on MSN’s Homepage to generate a large share of advertising voice (SOV), using exclusive placements displayed on the portal’s Homepage for a full day.
• Dynamic rich media creative was then incorporated from Estée Lauder’s global office based in New York and due to broadband’s growing popularity in South Africa, video banners were also used.
Outcome
The interactive video banners provided a platform for user and brand engagement resulting in excellent click through rates allowing Stonewall + Media to track user interaction rates with the banners, rather than relying solely on click throughs to the website as a measurement of success.
We started as a simple digital production company in 1997 and have emerged as a dynamic full service digital marketing agency.
As one of South Africa's leading and most established digital marketing agencies, Stonewall+ has built its business on solid marketing principles with a shared vision of creating ground breaking work in a style that is unconventional and fresh.
As an independently owned agency with offices in Johannesburg and Cape Town, our team of 45 is made up of talented individuals with the flair to create the exceptional.
In an interview with 
