Our creative team went up to Joburg this week to get the experience of the new Lexus IS-F for a new upcoming campaign. This car is a beast. Here’s a clip of our great and industrious Creative Director Andy Ellis giving it a go.
Stonewall+ recently completed a video production project for Global Vision to showcase Adora, their next generation relationship marketing software. The project filmed 4 consumers who were venting about irrelevant and incorrectly targeted messages they received. The Adora application then captured unique demographic and psychographic information about each of them, building up an accurate profile of their interests, customer status and appropriate communication channels.
Our aim was to create an “application HUD (Heads Up Display)” as if the Adora software is constantly aware of the keywords it needs to capture to be able to manage the customer communication correctly in the future. We brainstormed and visualised the individual character’s iconography and style guide, and identified the important keywords the Adora software needed to capture. Once we had the scene layed out with thumbnail previews, they were mocked up using Illustrator & Photoshop. We then pulled the designs apart in After Effects and animated each of the elements according to the individual emotion & style of animation. Using a variety of overlaying post production effects and animation techniques, we managed to create a slick and polished final product.
We started as a simple digital production company in 1997 and have emerged as a dynamic full service digital marketing agency.
As one of South Africa's leading and most established digital marketing agencies, Stonewall+ has built its business on solid marketing principles with a shared vision of creating ground breaking work in a style that is unconventional and fresh.
As an independently owned agency with offices in Johannesburg and Cape Town, our team of 45 is made up of talented individuals with the flair to create the exceptional.
For more info, check out our website.
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