‘Tis the season to be trending.

As we round off an amazing 2009, we traditionally don our augmented reality goggles and come up with sage predictions for the new year. This year I’ve taken a different view and instead of following the masses would rather give you the bucket list of who’s sprouting what about 2010 and beyond.

Enjoy, and best wishes for the new year.

Nine trends for 2010 with:

(1) CNN: 10 Web trends to watch in 2010
http://edition.cnn.com/2009/TECH/12/03/cashmore.web.trends.2010/index.html

(2) Branding Strategy Insider: 10 Branding and Marketing Trends for 2010
http://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.html

(3) Econsultancy: End of Year Analysis: 2009  roundup and 2010 predictions
http://econsultancy.com/blog/5038-end-of-year-analysis-2009-roundup-and-2010-predictions

(4) eMarketer: Seven Predictions for 2010 from eMarketer’s CEO
http://www.emarketer.com/Article.aspx?R=1007416

(5) Web Design Ledger: Web Design Trends for 2010
http://webdesignledger.com/tips/web-design-trends-for-2010

(6) Mobile Marketer: What will be the major trends in mobile marketing in 2010
http://www.mobilemarketer.com/cms/news/advertising/4867.html

(7) Ad Operations Online: Media, Advertising, and Online Content Trends in 2010
http://www.adoperationsonline.com/2009/12/15/media-advertising-and-online-content-trends-in-2010/

(8) Endless Innovation: The New Way to Work: Top 5 Trends to Watch in 2010
http://endlessinnovation.typepad.com/endless_innovation/2009/11/the-future-of-work-5-trends-to-watch-in-2010.html

(9) Contagious Magazine: Most Contagious
http://www.contagiousmagazine.com/resources/MostContagious2009.pdf

Breakfast session with Chris Colborn from R/GA New York

On Tuesday, the Cape Town Stonewall+ team had the opportunity of meeting with Chris Colborn, Chief Experience Officer at R/GA, who was in South Africa to judge the entries of The Bookmarks 2009, an initiative founded by the OPA to award outstanding digital work in South Africa.

During his session he presented insights on two very significant and well-known campaigns produced by R/GA, NIKEiD and NIKE+. He talked about how these were built to be scalable engagement platforms that enhanced the digital brand experience for Nike customers. He also discussed R/GA’s theories on bought, owned and earned media using brand platforms as well as looking at branding in the digital space using signifiers & behaviours and ultimately blending user experience with e-commerce.

It was extremely insightful for the Stonewall+ team and a very active Q&A followed afterwards, which delved into, innovation in an agency, approaches to campaign measurement, an info session on RGA University, R/GA’s expansion into Singapore & Sao Paulo and Agency dynamics.

A big thanks to Chris for his time and sharings, hope you enjoyed your stay in South Africa!